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by MaryLee Sachs
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Principles of marketing
Philip Kotler
Marketing management
International marketing
Sak Onkvisit
Global marketing management
Masaaki Kotabe
A preface to marketing management
J. Paul Peter
Service management and marketing
Christian Grönroos
CIM Coursebook
Ray Donnelly
Relationship marketing
Martin Christopher
Strategic Marketing
Tony Proctor
The Strategy and Tactics of Pricing
Thomas T. Nagle