Opening the shelf…
Book dossier
by Ray Donnelly, Graham Harrison, Phil Megicks
No description is available for this edition yet.
Principles of marketing
Philip Kotler
Marketing management
International marketing
Sak Onkvisit
Global marketing management
Masaaki Kotabe
A preface to marketing management
J. Paul Peter
Service management and marketing
Christian Grönroos
Relationship marketing
Martin Christopher
Strategic Marketing
Tony Proctor
The Strategy and Tactics of Pricing
Thomas T. Nagle
