Book dossier

Media Diversity

by Mara Einstein

"Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and programming get made." "This volume serves as a defining work in its examination of the intersection of regulation and economics with media content. It is appropriate as a supplemental text in courses on communication policy, broadcast economics and media management, broadcast programming, political economy of the mass media, and media criticism at the advanced and graduate levels. It will also be of interest to broadcast professionals, media policy makers, communication lawyers, and academics, and is a must-read for all involved in the media monopoly debate."--Jacket.