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Book dossier
by Kenneth B. Kahn
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Nation branding
Keith Dinnie
Strategic Integrated Marketing Communications
Larry Percy
Operations Management
Lee J. Krajewski
Retail Product Management
Rosemary Varley
Positioning
Al Ries
Lean UX
Jeff Gothelf
Sustainable logistics and supply chain management
David B. Grant
From Brand Vision to Brand Evaluation
Leslie de Chernatony
Firms, markets and economic change
Richard N. Langlois
