Book dossier

Euromarketing and the Future

by Lynn R. Kahle

"Aids, Communication, and Empowerment examines the cultural construction of gay identity in light of discourse used in messages about AIDS - messages that are often represented as educative, scientific, and informational, but which are in fact politically charged. This analysis allows for a radical reading of contemporary health communication that can ultimately be used to strengthen marginal voices."--Jacket.