Book dossier

TypeSense

by Susan G. Wheeler, Gary S. Wheeler

TypeSense is a comprehensive textbook on typography, typesetting, and typographic design focusing on the effective use of type in any environment: print or electronic, textual or graphic. TypeSense divides the explanation of type into four areas of usage: on a page, in a paragraph, in a sentence, and as a design element. These areas are introduced by a brief historical overview of typesetting systems, major historic typographers, and requisite typographic terminology. An extended discussion of evaluating typography, proofreading procedures, and using proofreaders' marks is included. Numerous typographic design examples are discussed and disassembled focusing on the decisions made during the design's evolution. Typographic design tools, such as multiple master typefaces and alternate characters, are discussed. Designers will find TypeSense invaluable for increasing their type's visual effectiveness and professional presentation. - Back cover.