Opening the shelf…
Opening the shelf…
Book dossier
by David Ogilvy
This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements.
This Side of Paradise
F. Scott Fitzgerald
The Tragedy of Pudd'nhead Wilson
Mark Twain
The complete works of Robert Browning Volume XVI
Robert Browning
Medicines
Rand McNally
International trade
United States. General Accounting Office
La Société du spectacle
Guy Debord
The hidden persuaders
Vance Packard
Crisis Communications
Kathleen Fearn-Banks
Confessions of an advertising man
David Ogilvy
Chain & Anchors
Fairfax Hall