Book dossier

Sister CEO

by Cheryl D. Broussard

In her bestselling book, The Black Woman's Guide to Financial Independence, Cheryl Broussard gave African American women a much-needed lesson in taking control of their own lives through controlling their money. Now she takes you one step further in this idea-packed, can-do introduction to entrepreneurship. Balancing practical instruction with dozens of real-life stories, Sister CEO shows you how to take control of your destiny by being in command of the work you do. Broussard's advice is tried and true, and, judging from her own success as a self-employed businesswoman, invaluable. She arms the would-be entrepreneur with everything she'll need to think about and plan for, and covers all the basics-from finding the right niche and overcoming emotional barriers, to raising start-up funds, handling publicity, and learning salesmanship. Most of all she shows you how to use the talents and knowledge you already possess to turn your business dream into a reality. ?Broussard's previous book, The Black Woman's Guide to Financial Independence, was a bestseller ?Broussard is a regular personal financial advisor on CNN-FN's television show, "It's Only Money"