Opening the shelf…
Opening the shelf…
Book dossier
by John Beckford
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Service management and marketing
Christian Grönroos
Service management
James A. Fitzsimmons
The management and marketing of services
Peter Mudie
Wedding Planning and Management
Maggie Daniels
Services Marketing Management
Peter Mudie
Lean Six Sigma for the Office
James William Martin
Service Systems Engineering and Management
A. Ravi Ravindran
Quality
John Beckford
Managing service firms
Per Skålén