Opening the shelf…
Book dossier
by Sam Knowles
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The hidden persuaders
Vance Packard
Consumer behavior
Leon G. Schiffman
Del I. Hawkins
The world economy
David Greenaway
Michael R. Solomon
La societé de consommation
Jean Baudrillard
The Innovator's Dilemma
Clayton M. Christensen
Purple Cow
Seth Godin
Hispanic marketing
Felipe Korzenny
Nudge
Richard H. Thaler
