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Book dossier
by Marco Santello
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Strategic Integrated Marketing Communications
Larry Percy
Advertising & IMC
Sandra Moriarty
Advertising and promotion
George E. Belch
Marketing Communications
Lynne Eagle
Marketing Communications Management
Paul Copley
Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow
Successful Marketing Communications
Cathy Ace
Rhetorical and critical approaches to public relations II
Elizabeth L. Toth
Influencer Marketing
Sevil Yesiloglu
Marketing Communications in Tourism and Hospitality
Scott McCabe
