Book dossier

The smarter screen

by Shlomo Benartzi

"A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens,"--NoveList. Visual biases and behavioral patterns influence our thinking when we're on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways, and reveals how we can create an online world that helps us think better, not worse.