Opening the shelf…
Opening the shelf…
Book dossier
by Paul Temporal
This practitioner's guide goes beyond the basics of branding to reveal the sophisticated branding techniques implemented by some of the world's leading companies. It covers up-to-date strategies such as brand stretching and brand architecture.
No Logo
Naomi Klein
Advertising Media Planning
Larry D. Kelley
Nation branding
Keith Dinnie
Inside the Minds
Inside the Minds
Advertising and Promotion
Chris Hackley
Social communication in advertising
William Leiss
Designing brand identity
Alina Wheeler
Digital branding
Daniel Rowles
Calories and carbohydrates
Barbara Kraus
Brand management
Tilde Heding