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by Publications International, Weber
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Naomi Klein
Advertising Media Planning
Larry D. Kelley
Nation branding
Keith Dinnie
Inside the Minds
Inside the Minds
Advertising and Promotion
Chris Hackley
Social communication in advertising
William Leiss
Designing brand identity
Alina Wheeler
Digital branding
Daniel Rowles
Calories and carbohydrates
Barbara Kraus
Brand management
Tilde Heding