Opening the shelf…
Opening the shelf…
Book dossier
by Barry J. Nalebuff, Adam M. Brandenburger
A business manual which applies Game Theory to business strategy, examines the classic paradox between competition and co-operation, and explains why they are in fact complementary. Companies profiled include Coca-Cola, Pepsi Cola, Nutrasweet, Nintendo and General Motors.
United States. General Accounting Office
